ArcLight planning guide
Why Social Cuts Extend Production Value
A short explanation of why vertical cuts, teasers, and extra deliverables can keep a project useful long after the main edit ships.
Make the hero edit work harder
One strong shoot can produce a homepage film, a teaser, a vertical social version, and a handful of client-proof moments if it is planned that way.
Meet the audience where they are
Short cuts are often the first thing a client’s audience sees, so they should be treated as a real deliverable, not an afterthought.
Keep the workflow connected
When social cuts are scoped with the main project, the footage, color, messaging, and handoff stay cleaner from start to finish.